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Paddy ambush
Paddy Power, the Irish bookmaker has already crashed the Euros this year with Bendtner’s cheeky pants. They are now going after the big guns. They announced that they are the official sponsor of the...
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adidas 2012
Our London office have launched this adidas 2012 campaign. The red shoes are adidas’ exclusive colour for the London Games. You’ll notice that all adidas athletes are wearing them. adidas are now...
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London Underdogs
London Underdogs is a site that lets you find an underdog at the Games so that you can add your support. It’s a sweet take on a truth about the games – anyone can take part and we all love an...
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World Toilet Day
Two of our Urgent Genius Weekender judges Sam and Dave from Lean Mean Fighting Machine challenged their creatives to top their award-winning FlushTracker which allowed users to track their poos. To...
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Newsjackathon
Copy from D&AD New Blood website: Newsjacking has arrived. Topical platform Oreo Daily Twist just won big at Cannes. Of course, that same brand (insert jealous face) sent out a Super Bowl tweet...
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Police Newsjacking
I’ve been thinking about how newsjacking and real-time creativity can actually do some good in the world lately and wasn’t sure I had enough evidence to write a post until today. I stumbled upon a...
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Look Up
We weren’t very Urgent on this post so apologises. But we felt it was worthy of a post for all those who may have missed it. BA have been playing with digital outdoor over the last few years. We...
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Tube Strike
London’s Tube drivers are on strike and all sorts of chaos is being caused in the UKs capital. Commuters have taken to their bikes, scooters and feet to get to work. Sure has jumped into the mix with...
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